A strong reference letter can tip the scales for a candidate. It provides a credible external perspective on skills and character. Here's how to write one that truly makes a difference.
Who Should Write It?
Ideally, a direct supervisor, professor, or client who worked closely with the person. The author's credibility matters as much as the content itself.
The Ideal Structure
- Introduction: who you are and your relationship with the candidate
- Context: duration and nature of the working relationship
- Key qualities: 2-3 skills backed by specific examples
- Achievements: measurable results the candidate delivered
- Closing: explicit recommendation and your contact details
What to Avoid
- Vague praise ("good team player", "hard worker")
- Letters that are too short or generic
- Exaggerations that undermine credibility
- Irrelevant personal information
Make It Specific
Tailor each letter to the target role. Use numbers when possible: "increased sales by 25%" is far more convincing than "achieved good commercial results."
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