Consumer

How to Cancel Amazon Prime in 2026

5 min

Amazon Prime auto-renews. If you signed up for a free trial or took advantage of a promo, Amazon will bill the full price unless you cancel. The cancellation flow itself got a major upgrade after the FTC's 2024 ruling — here's the current fast path, plus the refund rights most members don't know about.

Fast path — cancel in 3 clicks

  1. Sign in to amazon.com (or your local Amazon domain)
  2. Go to Account & Lists → Prime Membership
  3. Click End Membership, decline any retention offers, and confirm with End membership on [date]

You keep Prime benefits until the end of the current billing cycle. Annual members: Amazon may show a prorated refund option if you haven't used any Prime benefits since the renewal — click End now and refund instead of End on [date].

Your refund rights

Amazon's own refund policy (post-FTC settlement):

  • Within 3 days of signup and no Prime benefits used → full refund automatic
  • Annual renewal not yet used → prorated refund on request
  • Unauthorised charge → full refund via customer service + card chargeback
  • Dark-pattern signup (accidental renewal with no clear consent) → file with FTC, likely refunded

Statutory backing: Consumer Rights Act 2015 (UK), Consumer Contracts Regulations 2013 (UK 14-day cooling-off for distance contracts), FTC Negative Option Rule (US), state UDAP statutes, and the FTC vs Amazon 2024 settlement ($2.5 billion for Prime dark patterns).

Watch out: these keep Prime alive even after you "cancel"

  • Prime Video standalone — a separate subscription, cancel it in Prime Video settings
  • Amazon Music Unlimited — not included with Prime cancellation, cancel separately
  • Kindle Unlimited — separate subscription
  • Audible — separate subscription with its own cancellation flow
  • Household members sharing Prime — one household member cancelling doesn't affect the account holder

If Amazon keeps charging after cancellation

  1. Screenshot the cancellation confirmation email and billing page
  2. Send a formal demand letter (see CTA) citing FTC Negative Option Rule (US) or Consumer Rights Act 2015 (UK), referencing the 2024 FTC settlement
  3. Request a full refund and written confirmation within 14 days
  4. If Amazon doesn't respond, file a chargeback with your card issuer and a complaint with the FTC (reportfraud.ftc.gov) or CMA (UK)

Write your Amazon Prime complaint letter in 30 seconds

Generate my cancellation letter

常见问题

How do I cancel Amazon Prime online?

Sign in to Amazon → Account & Lists → Your Prime Membership → 'End Membership'. Amazon shows several retention offers before finalising — keep clicking 'End membership on [date]' to confirm. Your Prime benefits continue until the end of the current billing period (monthly) or until the yearly renewal (annual members).

Can I get a refund on my Amazon Prime membership?

Yes, in these cases: (1) you signed up within the last 3 days and haven't used any Prime benefits — full refund; (2) annual members who haven't used Prime since the renewal — prorated refund; (3) you were charged after an FTC-ordered refund (the 2024 Prime opt-out case). Navigate to Your Prime Membership → End Membership and select 'End now and refund'. Contact customer service if the option doesn't appear.

How do I cancel Amazon Prime if I was charged without my consent?

You have two routes. Chargeback via your card issuer citing unauthorised transaction (file within 60-120 days depending on your bank). And file a complaint with the FTC (US) — Amazon settled a $2.5 billion case in 2024 over Prime dark patterns, so the FTC is actively reviewing these claims. UK users: file with the Competition and Markets Authority (CMA) or Which?. Both trigger an audit.

Does Amazon Prime have a free trial cancellation policy?

Yes. Prime offers a 30-day free trial. You can cancel any time during the trial at no cost. Set a reminder before day 30 — Amazon auto-converts to paid. Students get a longer 6-month trial; same cancellation rules. If you're charged and immediately cancel, Amazon typically refunds the first month if you haven't used any Prime benefits (streaming, fast delivery, etc.).

How do I cancel Amazon Prime in the UK vs US?

The flow is identical on amazon.co.uk and amazon.com — both lead to Your Prime Membership → End Membership. UK differences: refund rights are backed by Consumer Rights Act 2015 + Consumer Contracts Regulations 2013 (14-day cooling-off for distance contracts). US: state UDAP statutes plus the FTC's 2024 ruling require 'one-click' cancellation flows.

Amazon kept charging me after I cancelled Prime — what now?

First verify the cancellation in Your Prime Membership. If a renewal still went through, check whether you have multiple linked Amazon accounts (same email) or multiple households. Send a formal demand letter citing Consumer Rights Act 2015 (UK) / FTC Negative Option Rule (US) and the Amazon 2024 settlement. Request a full refund and written confirmation within 14 days. If ignored, file a chargeback with your bank and escalate to the CMA (UK) / FTC (US).