Amazon Prime auto-renews. If you signed up for a free trial or took advantage of a promo, Amazon will bill the full price unless you cancel. The cancellation flow itself got a major upgrade after the FTC's 2024 ruling — here's the current fast path, plus the refund rights most members don't know about.
Fast path — cancel in 3 clicks
- Sign in to amazon.com (or your local Amazon domain)
- Go to Account & Lists → Prime Membership
- Click End Membership, decline any retention offers, and confirm with End membership on [date]
You keep Prime benefits until the end of the current billing cycle. Annual members: Amazon may show a prorated refund option if you haven't used any Prime benefits since the renewal — click End now and refund instead of End on [date].
Your refund rights
Amazon's own refund policy (post-FTC settlement):
- Within 3 days of signup and no Prime benefits used → full refund automatic
- Annual renewal not yet used → prorated refund on request
- Unauthorised charge → full refund via customer service + card chargeback
- Dark-pattern signup (accidental renewal with no clear consent) → file with FTC, likely refunded
Statutory backing: Consumer Rights Act 2015 (UK), Consumer Contracts Regulations 2013 (UK 14-day cooling-off for distance contracts), FTC Negative Option Rule (US), state UDAP statutes, and the FTC vs Amazon 2024 settlement ($2.5 billion for Prime dark patterns).
Watch out: these keep Prime alive even after you "cancel"
- Prime Video standalone — a separate subscription, cancel it in Prime Video settings
- Amazon Music Unlimited — not included with Prime cancellation, cancel separately
- Kindle Unlimited — separate subscription
- Audible — separate subscription with its own cancellation flow
- Household members sharing Prime — one household member cancelling doesn't affect the account holder
If Amazon keeps charging after cancellation
- Screenshot the cancellation confirmation email and billing page
- Send a formal demand letter (see CTA) citing FTC Negative Option Rule (US) or Consumer Rights Act 2015 (UK), referencing the 2024 FTC settlement
- Request a full refund and written confirmation within 14 days
- If Amazon doesn't respond, file a chargeback with your card issuer and a complaint with the FTC (reportfraud.ftc.gov) or CMA (UK)
Write your Amazon Prime complaint letter in 30 seconds
Generate my cancellation letter